Next Generation Immersive Art
THE LUME is a permanent 2,000+ square metre immersive experiential gallery weaving powerful imagery from 150 state-of-the-art projectors onto a tapestry of surfaces.
LEARN MORE Meeting The World’s Growing Appetite
For Authentic
And Meaningful Shared Experiences
THE LUME transports guests into the art itself by weaving imagery from 150 state-of-the-art projectors onto a tapestry of surfaces seamlessly and magically bringing the beauty and wonder of masterpieces to larger-than-life like never before.
The full experience (approximately 90 minutes in duration) is carefully curated and choreographed to an evocative musical score, layered with suggestive aromas that ignites one’s imagination and stirs one’s soul.
THE LUME can even involve integrated, themed food and beverage offerings into the broader experience to engage even more senses and amplify the visitor experience even further.
Establishing this permanent immersive gallery in your city is more achievable than you may think. With the right local support, resourcing and desire, Grande will tailor THE LUME design into the venue of choice. We also manage the entire planning and production process right through to when the doors open for the first visitors.
With our extensive international experience, we are able to offer not just an iconic experience, but the entire business platform that will underpin its success.
Your city will inherit a contemporary, next generation, fully immersive digital art gallery that will form an essential part of your city’s cultural and tourism offerings in the fast-growing experience economy.
THE LUME is the next generation digital art gallery. It is the natural extension of our successful traveling experiences business and is perfectly positioned to serve the world’s growing appetite for authentic and meaningful shared experiences.
Bruce Peterson
Founder & CEO, Grande ExperiencesThe Experience Economy
There has been an undeniable shift in consumer spending behaviours that started with Millennials and continues to grow each year as they, along with Generation Z, account for larger shares of the population with growing spending power. What they want are authentic and meaningful experiences and their spending behaviours prove it. ‘Euromonitor’ forecasts global expenditure on the Experience Economy will reach $8.2 trillion worldwide by 2028. Of the Millennials & Gen Zs, Euromonitor surveyed:
EXPERIENCE VS. ITEM
78% choose to spend money on a desirable experience or event over buying something desirable.Spending More
55% say they are spending more on events and live experiences than ever before.BEST MEMORIES
77% say some of their best memories are from an event or live experience they attended or participated in.CONNECTIONS
69% believe attending live events and experiences make them more connected to other people.THE LUME OFFERS A RARE COMBINATION OF VALUE PROPOSITIONS
NEW
AFFORDABLE
AUTHENTIC
MEANINGFUL
SHARABLE
ACCESSIBLE
APPEALING
# LIKABLE
THE LUME presents a single, 45-minute “Feature Show” for up to twelve months, complemented by shorter “Featurettes” totalling 15-20 minutes that can be rotated on a more frequent basis. The featurettes are collaborations with local and international digital artists, often artists whose work is inspired by the main feature artist.
Each Feature Show is created in-house by Grande Experiences’ talented creative and production teams. Each requires thousands of man-hours to artfully curate, digitize, animate and translate into a perfectly synchronized symphony of image, sound and fragrance needed to elevate and surprise each guest with child-like wonder and awe.
There is also a reflective area where one can read interpretive information for a more detailed, traditional understanding of the subject matter. The entire tableau is approximately 75-80 minutes in duration. Based on our experience, many guests will choose to stay and enjoy it for a second (and few – for a third) time from various vantage points and perspectives. Guests are only asked to leave at the end of the operating day.
REDEFINING EXPERIENCES
For more than a decade, Grande Experiences has focused solely on refreshing the way exhibitions of art, science and culture are enjoyed by visitors around the world, by pioneering and introducing advanced technology, multi-sensory and multi-media immersion, interactivity and clever storytelling to engage audiences more deeply.
Grande Experiences have been at the forefront of the movement from exhibitions to experiences and are once again in the midst of redefining experiences to meet the ever-changing demands and greater expectations of new audiences.
LEARN MORE ABOUT THE LUME
Contact us today to learn how you can work with Grande Experiences to develop THE LUME in your city.
Email : “info@grande-experiences.com” to find out more.
