A kaleidoscope of colour will greet Edinburgh with Van Gogh Alive from 17 March -17 July 2022. The smash-hit experience continues its tour of the UK in Edinburgh’s Festival Square having previously visited Birmingham’s Hippodrome, London’s Kensington Gardens and MediaCity’s Piazza in Greater Manchester. Visitors will venture into the legendary artist’s world with a beautifully curated, stunningly detailed, immersive experience hosted within a spectacular 15,000 ft2 purpose-built venue in Festival Square, Edinburgh. Van Gogh Alive has delighted a global audience of over 8.5 million in 75 cities worldwide.

Festival Square in the centre of Edinburgh will host Van Gogh Alive, ‘the world’s most visited immersive, multi-sensory experience’ that exhibits the life and work of the seminal Dutch artist. Following a smash hit run in Kensington Gardens as London’s must-see cultural event of the summer 2021 visitors will be treated to a truly world-class cultural experience in the heart of Scotland’s capital.

Having welcomed over eight and a half million visitors in 75 cities around the world including its most recent sell-out runs in Greater Manchester, London and Birmingham, where it dazzled visitors in a Covid-safe environment, Van Gogh Alive, the immersive Van Gogh experience created by Grande Experiences, promises to be one of the highlights of 2022 when it opens its doors from 17 March 2022.

Bruce Peterson, owner of Grande Experiences, said: “After mesmerising a global audience of over 8 million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at MediaCity in Manchester, we’re incredibly excited to be bringing Van Gogh Alive to Scotland’s capital city. This is an unforgettable cultural experience for all the family.”

Lyndsey Jackson from the Fringe Society’s ticketing agency, 180 Box Office said “We are delighted to be the ticketing partnering for Van Gogh Alive when it arrives in Scotland for its inaugural opening. This is such a prestigious event, we are sure Scottish audiences will embrace having such an impressive, immersive digital art experience in Edinburgh which appeals to many different communities from families, schools, tourists and culture vultures, through to Van Gogh aficionados. Our experience of managing the Fringe’s Box Office annually and a host of other events through the year will ensure a smooth customer journey for all ticket purchasers, which is all part of having a great day out.’

Controlled visitor capacities and managed visitor flow mean visitors can easily respect any Covid-19 guidelines and enjoy the experience safely.

Photographer: Gemma Parker Photography