THE LUME LOS ANGELES TO LAUNCH WITH THE WORLD PREMIERE OF STREET ART ALIVE
LOS ANGELES, CA (March 4, 2022) — Grande Experiences, world leaders in multi-sensory art and culture experiences, is partnering with Magic Box LA, a unique event center in downtown Los Angeles, to co-produce a new digital art gallery, THE LUME Los Angeles and launch the world premiere of STREET ART ALIVE.
With the approval and endorsement of more than 200 street artists from around the globe, STREET ART ALIVE will transport visitors on an unforgettable journey through the streets and alleys of more than 20 iconic cities, including New York City, London, São Paulo, Melbourne and Berlin. The experience includes interactive installations, themed café and bar, along with eight original full-sized sections of the Berlin Wall, which artists from across the globe used as a canvas for their political statements and powerful social commentary. Throughout the exhibit’s run, THE LUME Los Angeles will invite local street artists to add their voices to these iconic and symbolic concrete walls.
To bring this highly unique and authentic experience to life, Grande Experiences, owners and creators of THE LUME digital art galleries, and creators and producers of STREET ART ALIVE, have worked in collaboration with prolific artists including Blek le Rat, considered the Godfather of stencil art, D*Face, known for vibrant pop art-inspired murals and Lady Pink, nicknamed “First Lady of Graffiti,” one of the first women active in the early ‘80s New York City subway graffiti subculture.
STREET ART ALIVE will be displayed in over 25,000 sq. ft, featuring a large-scale, 360-degree multi-sensory gallery. Equal passion has been given to the audio experience for STREET ART ALIVE with a specially curated soundtrack with music from genre-defining legends of glam rock, post-punk and hip-hop. From the distorted punk/pop spilling out of CBGB’s onto the Bowery in New York City in the late ’70s, to the turntablism, break beats and rap poetry of 80’s Hip Hop, street art is the visual expression of these seminal sounds.
“As a known destination for fine art events, expanding into a digital art gallery was a natural evolution for Magic Box LA. This collaboration was over five years in the making, and we are honored to be partnering with Grande Experiences and becoming the permanent home to THE LUME Los Angeles,” said Wayne Fernandez, General Manager, Magic Box LA. “Those, like me, who have witnessed the political and social movement of street art over the decades can relive the energy of the 70s, 80s and 90s, but also get a window into this ephemeral artform from other world perspectives as it exists today. There couldn’t be a more perfect backdrop than DTLA where street art is alive and flourishing.”
“Grande Experiences is honored to partner with Magic Box LA to establish a new digital art gallery in the U.S. – THE LUME Los Angeles, and very excited that the world premiere of our newest production in the ALIVE series of immersive experiences, STREET ART ALIVE, will launch THE LUME in downtown LA,” said Bruce Peterson, Executive Chairman and Founder of Grande Experiences and THE LUME.
“STREET ART ALIVE not only showcases a pivotal art movement but also tells the story of street art through the lens of the artists in a way that visitors of all ages and cultures can relate to. Art generated from the streets from all over the world transcends the art itself, striking at the heart of social issues, community sentiment, politics and current world affairs.”
“We are proud to showcase these amazing artists and amplify their impact far beyond their home cities. We couldn’t be more excited after many years in the making,” said Peterson.
STREET ART ALIVE will allow visitors to discover the sheer diversity of street art as a movement and take a journey through the motivations of the artists who live, breathe, and express themselves on the streets. The experience will explore the varied themes of VIBRANCY, REJUVENATION, FIGHT FOR YOUR RIGHT and FRESH TAKE ON HISTORY in a way that appeals to all senses in a truly multi-sensory environment.
Tickets to THE LUME Los Angeles’ STREET ART ALIVE at Magic Box LA are available for purchase now at thelume.com/losangeles. Tickets start at $39 (Adult General Admission). The exhibit launches on April 21, 2022, for a private event; doors open to the public on April 22, 2022.
For tickets and further information, please visit www.thelume.com/losangeles.